Vegas Golden Knights’ name trademark dispute still in limbo

The team could turn into the Sand Knights if the Army and The College of Saint Rose have a say.

The Vegas Golden Knights’ name trademark saga still has at least one more chapter. Just two months removed from the United States Patent and Trademark Office giving the franchise approval of their name, SportsLogos.net dropped news on Friday that the Army and the College of Saint Rose both were given extensions to their opposition deadlines.

The previous deadline had been set for October 12, 2017. Now, after the extensions, it will be January 10, 2018.

Last November, SB Nation first reported that the Golden Knights’ initial trademark had been denied by the USPTO. Vegas owner Bill Foley’s company, Black Knight Sports and Entertainment, was denied the trademark on the grounds it shared too many similarities with the Saint Rose Golden Knights in Albany, N.Y.

Vegas did win their part of the case due to the precedent for coexisting team names, as they intended to respond to the denial before their June 7 deadline.

However, both the Army and Saint Rose now have until January to form opposition stances should they choose, as both may file against the names “Vegas Golden Knights” and “Las Vegas Golden Knights.”

According to the Las Vegas Review-Journal, however, Foley is not concerned:

“This is the first I’ve heard of it,” he said Friday before the Knights-Detroit Red Wings game at T-Mobile Arena. “But I’m not worried at all. We’re not going to change the name. We are in a unique situation.”

If needed to change names, the Golden Knights do have a backup prepared. According to SportsLogos.net, the Golden Knights kept their domain name for SandKnights.com, which they renewed two and a half months ago.

Vegas also has been pretty smart with their marketing department on the matter of their name. Their logos and patches on their jersey do not mention the word “Golden” and neither do some parts of their merchandise. The Golden Knights’ mascot, of all things, is a gila monster and their secondary one is a literal golden knight, but if changed to Sand Knights it would not need to get a facelift.

In the meantime, Vegas will continue to use their name as the waiting game continues into January.


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